LAILA is an AI-powered market intelligence platform for rapid concept testing and market validation, purpose-built for CPG brands.
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It helps brand, innovation, and marketing teams quickly test packaging, claims, flavors, and new product ideas using predictive consumer insights. You get research-grade results in under 20 minutes without costly surveys or slow focus groups, so you can launch with confidence and speed.

LAILA is built for CPG teams that need fast, reliable consumer insight without traditional research delays:

• Brand Directors & Marketing Leaders – Validate creative, campaigns, and claims before launch.

• Innovation & R&D Teams – Test product concepts, packaging designs, and flavor ideas with predictive AI audiences.

• Insights & Research Managers – Get statistically robust results in minutes, not weeks, to guide decision-making.

LAILA delivers consumer packaged goods concept testing results in under 20 minutes — from input to insight. Whether you’re validating packaging, claims, flavors or creative campaigns, you can run multiple tests in a single day and move forward with confidence — faster than any traditional market research method.

LAILA uses advanced AI to simulate real consumer behavior through agentic audiences — predictive models trained on millions of real-world behavioral signals. This enables statistically robust validation without costly panels or slow surveys, giving you accurate CPG insights at record speed.

LAILA supports a full range of CPG product, packaging and messaging validation, including:

• Concept Testing: Evaluate creative routes, product ideas, flavors, or packaging designs.

• Audience Fit Validation: Identify the most responsive consumer segments for your launch..

• Positioning & Claim Tests: Test reasons-to-believe (RTBs), taglines, and value propositions.

• Comparative Analysis: Benchmark against category standards or competitors.

• Persona Simulation :  Explore reactions from niche or emerging audience profiles.

• Early Idea Screening: Quickly gauge market viability before committing resources.

LAILA delivers concept testing results in under 20 minutes — from idea to insight.  Whether you’re validating packaging, claims, flavors, or creative concepts, you can test multiple scenarios in a single day and move forward with confidence — faster than any traditional market research method.

LAILA’s AI-powered validation is benchmarked to 90% accuracy against leading market research providers like Kantar and Ipsos. Many CPG teams upload past concepts and watch LAILA replicate known outcomes in minutes. This proven predictive accuracy means you can trust rapid insights for high-stakes packaging, claim, and product launch decisions.

Agentic audiences are LAILA’s AI-generated consumer personas, trained to simulate real-world consumer product goods (CPG) buyer behavior and decision-making. Unlike traditional survey panels, these audiences are built on proprietary behavioral data enabling you to test concepts, claims, and packaging without recruiting live respondents and still get results that mirror real-market outcomes.

LAILA uses predictive modeling to test multiple positioning statements, Reasons to Believe (RTBs) and claims with your target audiences. This lets you identify the strongest messaging, optimize packaging or creative, and make confident brand and product decisions before launch.

LAILA is an alternative to tools like SurveyMonkey or Typeform — without the hassle of recruiting or managing respondents. Unlike traditional market research firms, which can take weeks and cost $10,000+, LAILA delivers research-grade insights in under 20 minutes using synthetic audiences. It’s ideal for teams that need fast, affordable validation without sacrificing accuracy.

LAILA helps brand and innovation teams in consumer packaged goods (CPG) test early-stage ideas before investing big budgets. You can quickly validate concepts, creative directions, and positioning statements using agentic audiences that mimic real consumers. Benchmark performance, compare options, and prioritize the best ideas — all in one platform, in under 30 minutes.

Before going to market, LAILA lets CPG teams test product concepts, packaging designs and brand messaging with AI-powered consumer insights. This means you can confirm appeal, positioning and market fit quickly, affordably and without a $50K research spend. Brands have cut launch risk by validating ideas in hours instead of weeks.

Yes. LAILA is a no-code platform built for fast onboarding — no research expertise or technical setup needed. Whether you’re a startup founder, strategist, or brand marketer, you can run market-ready validations in minutes.

Most teams run their first successful test in their first session. We provide onboarding, best-practice guides, and sample projects. Many clients start with a pilot to show quick wins, then roll out to the wider team.

Yes. Start with per-project credits and scale to enterprise subscriptions as you grow. LAILA supports teams from single-brand startups to global agencies with 100+ users.

No. LAILA complements your current workflow. Use it for rapid screening to identify winning ideas, then invest in deeper traditional research for final validation. Many clients use LAILA to cut early-stage research time by up to 90%.

Yes, for example, a Fortune 500 CPG brand reduced concept testing from 6 weeks to 30 minutes and saved $35K per study. See more in our  Case Studies

We use enterprise-grade encryption and privacy safeguards. Only authorized users can access your data.

No. Your data is private by default and never used to train models for other clients.

Yes. All insights are downloadable in PDF format so you can share them with your team or agency.

All LAILA users get fast, human-backed support via email (responses within 24 hours). Enterprise teams are assigned a dedicated success manager and get access to training, onboarding, and best-practice guides.

Choose from::

• Per-project credits for occasional needs

• Subscriptions for regular validation

• Enterprise plans for large teams and agencies

No long contracts — start with as little as one project credit.

Yes. We offer a limited number of complimentary pilots each quarter.

‍Validate your concept this week. Book a free pilot session (first-come, first-served).

Watch a 1-minute demo video or book a 30-minute live validation with your own concept. Most teams start testing the same day.