Case Study

From 6 Weeks to 30 Minutes

How Victoria's Secret used  LAILA to Reverse Declining Sales.

99.97%

Faster Research

$35k

Saved per Study

1,000+

AI Personas
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N
NEOM
Industry: Real Estate Development/Tourism
Project Value: $500B
Markets: USA & KSA
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99%
Faster Research
$35k
Saved per Study
1,000+
AI Personas

The Challenge

Brand: Victoria's Secret
Industry: Fashion & Retail
Challenge: Declining Performance
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20% YOY Sales Decline

Business metrics showed concerning downward trends

Outdated Market Intelligence

Reliance on slow, expensive focus group data

Limited Consumer Insights

Nuance Behaviors not captured through legacy methods

Seasonal Planning Delays

Slow Insights Jeopardizing critical business decisions

Laila's AI-Powered Solution

30

Minutes

AI

Powered

Real-Time

Insights

Insights

  • Products seen as old and irrelevent
  • Pricing too high for regular use
  • Limited retail presence
  • Brand percieved as outdated
  • Poor product quality

Agentic Audiences

  • 1,000+ virtual personas created
  • Comprehensive demographic profiles
  • Detailed shopping prefrences mapped
  • Behavioral patterns identified
  • Motivations and barriers uncovered

Recommendations

  • Refresh beyond special occasion wear
  • Emphasize fit and comfort focus
  • Introduce value-priced SKU's
  • Expand accessible retail presence
  • Modernize brand positioning

Key Results & Impact

99.97% time reduction

From 6 weeks to 30 minutes

Actionable intelligence

Clear direction for product and marketing strategies

Cost Optimization

Significant budget savings vs. traditional methods

Competitive advantage

Rapid response to market changes
Testimonial

"Laila revolutionized our research approach. What took 6 weeks and $35000 now delivers
comprehensive insights in 30 minutes. This transformation has helped us reclaim
market share."

Regional Marketing Director

Victoria's Secret

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