Case Study

NEOM Accelerates Campaign Testing
LAILA Delivers Enterprise-Grade Insights

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NEOM

Industry: Real Estate Development/Tourism

Project Value: $500B

Markets: USA & KSA

Benchmark Performance

Head to Head Comparison

Laila vs. Traditional Kantar Methodology

Traditional Kantar Approach

Timeline

6 Months

Cost

$$$

Methodology

Manual Process

Laila AI Solution

Timeline

48 Hours

Efficiency

99.2% Faster

Accuracy

±10% Parity

The Challenge

NEOM needed to evaluate the effectiveness of their hero and experience campaigns targeting leisure, business, and U/HNWI (Ultra High Net Worth Individuals) travelers from UAE and KSA. Traditional market research methods would have taken months and cost significantly more.

Research Objectives:

Evaluate campaign effectiveness across multiple target segments
Understand brand appeal and key message resonance
Identify drivers and barriers behind diagnostic results
Quantify ROI and cost-saving potential
Achieve parity with traditional Kantar methodology

The Laila Solution

Research Design

10 AI-powered Focus Groups
12 Concept Tests across campaigns
Leisure, Business & U/HNWI traveler segments
UAE and KSA market coverage

Agentic AI Implementation

Autonomous agents representing target demographics
Real-time sentiment analysis
Predictive modeling for campaign performance
Cultural nuance detection across markets

Triple-Sourced Insights

LAILA's Circles for organic consumer voice
Social & industry listening data
Advanced GenAI & LLM analysis
Automated report generation

Key Results & Impact

Lightning Speed

Delivered Comprehensive insights in 48 hours
vs. 6 months traditional timeline

Research Parity

Matched Kantsar's gold standard methodology
with -10% deviation

Cost Efficiency

Substantial Savings while maintaining
enterprise research quality

Deep Insights

Qualitative Insights highlighting key
diagnostic drivers across segments

Campaign Performance Highlights

LAILA's Agentic Audiences revealed critical insights about NEOM's market positioning:

Segment Differentiation: U/HNWI travelers showed 73% higher engagement with exclusivity messaging compared to leisure travelers

Geographic Preferences: UAE market responded 42% better to innovation themes while KSA showed preference for heritage integration

Message Optimization: Key messages around sustainability resonated 3x stronger than luxury positioning across all segments

ROI Validation: Quantitatively demonstrated GenAI strategy could deliver 85% cost reduction for ongoing research needs

The Laila Advantage

Enterprise-Grade Speed

48-hour turnaround for comprehensive market research
99.2% time reduction vs. traditional method
Real-time insights vs campaign evolve

Kantar Quality Results

Validated against industry gold standards
Achieved parity with ±10% deviation
Trusted by $500B+ projects

Predictive Intelligence

Agentic audiences predict market response
Culture nuances captured automatically
Continuos learning from outcome

Meet Laila

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NEOM Accelerates Campaign TestingLAILA Delivers Enterprise-Grade Insights