One Click.
Real Insights That Sell.  

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98.7%
Match with Traditional Market Research
50+
Pet Owners Gave Authentic Validation
10,000+
Consumer Interactions via Agentic Audiences
85%
Cost Savings vs. Traditional Research
Summary

From Concept to Shelf
Validated Packaging in Minutes

Can AI replace weeks of traditional market research?
NAPCO National proved it can.

In partnership with LAILA, NAPCO tested three packaging designs for its premium pet food line, Furlife. Using a blend of AI-modeled agentic audiences and authentic community feedback, they completed the project end-to-end in under 4 weeks.

The Result: Each stage—audience modeling, validation and analysis delivered in minutes, not weeks. Design A was selected for launch with 98.7% alignment to traditional research findings at a fraction of the time and cost.

Challenges

Validate Consumer Preference
Three Packaging Designs

NAPCO needed to validate three new packaging designs for its premium pet food brand, Furlife. But traditional research methods weren’t an option.

  • 6-8 weeks of research delays in testing

  • $50,000+ in projected costs

  • Multiple focus groups across fragmented segments

  • Physical sample logistics across regions

  • Risk of bias from artificial test environments

With shelf appeal and brand perception driving in-store sales, the margin for error was razor thin. They needed speed, accuracy and confidence without the cost or complexity.

Solution

LAILA Delivered Agentic and Community Validation in Days

Phase 1:

Agentic Audience Modeling (Week 1)

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Our AI system created sophisticated agentic audiences that replicated:

  • Consumer behavior patterns from existing pet food purchase data

  • Demographic preferences across age, income, and pet ownership types

  • Decision-making frameworks for premium pet food selection

  • Visual processing patterns for packaging assessment

Phase 2:

Community Validation (Week 2-3)

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Leveraging LAILA's engaged community network:

  • Real pet owners across diverse demographics

  • Natural conversation flow within existing WhatsApp groups

  • Authentic feedback without research environment bias

  • Cross-validation across multiple community segments

Phase 3:

Data Analysis & Comparison (Week 4)

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Advanced analytics comparing:

  • Agentic audience predictions vs community responses

  • Packaging preference patterns across different user types

  • Price sensitivity analysis for each design option

  • Purchase intent correlation with packaging appeal

Designs

Packaging Designs Tested

Design A:

Premium Minimalist

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  • Clean, sophisticated aesthetic with heart-shaped focal point

  • Protein-forward messaging (Beef, Chicken, Salmon)

  • Muted color palette with premium positioning

  • 1.5kg packaging format

Design B:

Playful & Approachable

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  • Cute cat imagery with bow-tie styling

  • Friendly brand presentation with "With Love" messaging

  • Bright, engaging colors across flavor variants

  • Family-oriented visual approach

Design C:

Bold & Confident

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  • Strong brand typography with modern aesthetics

  • Vibrant color blocking for shelf standout

  • Professional presentation with clear nutritional focus

  • Premium quality indicators

Research

Research Methodology

Agentic Audience Analysis

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Our AI analyzed 10,000+ simulated consumer interactions across:

  • Visual attention patterns - where eyes focus first

  • Brand perception metrics - trust, quality, value assessment

  • Purchase likelihood - probability of selection vs competitors

  • Price acceptance - willingness to pay premium pricing

Community Validation

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Real conversations with 54 pet owners including:

  • Current brand users (Royal Canin, Hills, Whiskas)

  • Purchase behavior analysis - frequency, size, price sensitivity

  • Ingredient preferences - protein types, quality indicators

  • Authentic reactions to packaging designs

Findings

Key Findings

Overall Packaging Preference

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  • Design A (Premium Minimalist): 52% - Selected by community

  • Design B (Playful & Approachable): 31% - Strong secondary preference

  • Design C (Bold & Confident): 17% - Niche appeal

Price Sensitivity Analysis

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  • 25-40 AED acceptable range for 1.5kg premium food

  • Quality indicators more important than price for 68% of respondents

  • Veterinary recommendation drives premium pricing acceptance

Purchase Drivers

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  • Brand trust and reputation

  • Ingredient quality and nutritional value

  • Cat's previous reaction to similar products

  • Packaging convenience and storage

  • Price competitiveness within quality tier

Validation

Statistical Validation

LAILA Results vs Traditional Research

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  • Packaging preference ranking: 98.7% correlation

  • Price sensitivity ranges: 96.3% alignment

  • Purchase intent indicators: 94.8% correlation

  • Demographic preference patterns: 97.2% match

Key Validation Metrics

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  • Sample size: 54 community respondents vs 1,000+ agentic audiences

  • Time to insight: 4 weeks vs 8-12 weeks traditional

  • Cost efficiency: 85% reduction in research costs

  • Authenticity score: Higher due to natural conversation setting

Purchase Drivers

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  • Brand trust and reputation

  • Ingredient quality and nutritional value

  • Cat's previous reaction to similar products

  • Packaging convenience and storage

  • Price competitiveness within quality tier

Insights

What Real Pet Owners Told Us

Real Pet Owner Feedback

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  •  Manaal (3 cats, Royal Canin user)
    "I would only buy it if it was cheaper than what I buy currently, but I wouldn't change brands unless I heard really good things about it. My cats are used to their current food."

  • Maryam (4 cats, Premium buyer)
    "I would only pay more if the health benefits were clearly better. The dry food needs to be specific for cat breeds, and I trust veterinary recommendations."

  • Rabia (4 cats, Quality-focused)
    "I look for kibble quality, sealed packaging, doctor's recommendation, kibble size and smell, and obviously my cats' taste buds and tummy reactions to the food."

Analysis

Competitive Analysis Findings

Market Position

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  • Royal Canin: Established premium leader (~40 AED/kg)

  • Hills: Vet-endorsed with clinical credibility (~50 AED/kg)

  • Whiskas: High distribution, low quality perception

  • Local brands: Ultra low-cost (~7.5 AED/kg), value-focused

🧭 Insight: The market is fragmented by price vs. perceived trust—not just product.

Furlife Opportunity

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  • Premium positioning at competitive price point

  • Quality assurance messaging to differentiate from mass market

  • Veterinary partnership potential for credibility

  • Community trust building through ingredient transparency

Outcome: Position Furlife as the “trusted, premium-but-accessible” challenger brand.

Technology

How Agentic Audiences Work

AI Consumer modeling

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  • Purchase pattern recognition

  • Visual processing simulation for packaging impact

  • Demographic preference mapping across user segments

  • Price elasticity modeling for optimal positioning

Community Feedback Loop

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  • Authentic feedback

  • Sentiment analysis

  • Demographic cross-validation

  • Longitudinal behavior tracking for deeper insights

impact

Results Beyond the Dashboard

For NAPCO National

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  • 4x faster time to market insights  (4 weeks vs. 8–12)

  • 85% lower research cost vs traditional research

  • Data-backed confidence in final packaging decision

  • Reduced launch risk through validated consumer preference

For the Industry

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  • Proof of concept for AI-powered agentic audience research

  • Plug-and-play validation model for future packaging work

  • Premium testing, startup speed

  • Authentic community input as a competitive edge

process

Launch Strategy Backed by Data

Immediate Actions

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  • Launch with Design A as primary packaging

  • Develop Design B as secondary option for younger demographics

  • Price positioning at 30-35 AED for 1.5kg to optimize market penetration

  • Veterinary partnership program for credibility building

Marketing Strategy

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  • Ingredient transparency as key differentiator

  • Community testimonials for authentic social proof

  • Veterinary endorsements for premium positioning

  • Gradual market introduction with select retailers

Future Research

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  • Seasonal packaging variations for gift periods

  • Size optimization studies for different household types

  • Flavor extension research for product line expansion

  • Subscription model feasibility for loyal customers

Conclusion

Validate Faster. Launch Smarter. Powered by LAILA.

Ditch slow, expensive validation cycles. LAILA delivers research-grade accuracy—at a fraction of the time and cost—using AI-modeled audiences and real-world community feedback.

Ready to test your next concept or packaging idea? Contact us to discuss how LAILA's agentic audience technology combined with authentic community feedback can accelerate your market research timeline while maintaining statistical rigor.

Meet Laila
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Validate Faster. Launch Smarter.

LAILA helps brand and insights teams test ideas, claims and campaigns in minutes. With predictive market intelligence and instant feedback, you can launch with clarity—no panels, no delays.