Test Like Amazon. Launch Like P&G.

Know your winner in 30 min and launch with retailer confidence.

Market Research

Get market sizing, trends, competitive intelligence

Consumer
Research

AI personas reveal buying motivations and segment insights

Creative & Concept Evaluation

Test product concepts, ads, messaging, packs before launch
‍

Generate a Report

Book a Demo

Data-Driven

Actionable Insights

Scalable Solutions

Trusted by CPG Brand Leaders Worldwide

who it's for

Strategic Teams that Lead with Data
From Idea to Market Clarity in Minutes

INNOVATION &
STRATEGISTS

Launch Faster. Spot Winners Early

Kill weak ideas fast
Simulate real shopper behavior
Green Light with Confidence

BRANDS & INSIGHT TEAMS

Smart Launch Decisions, Same Day

Test concepts, packs, claims
95% predictive accuracy
Scale insights without extra hires

MARKETING
TEAMS

Know What Sells Before You Spend

Instant proof of viability
Pinpoint responsive segments
Avoid misfires & margin leakage

Case Studies

HOW LAILA HELPS BRANDS WIN AT LAUNCH AND BEYOND

Understand Your Audience Instantly

Activate AI audiences that simulate real shopper behavior. Test reactions to your new flavor, pack design or product claim before you invest in production.

No panels. No long timelines. Just fast signals.

View Sample Persona

Find the Winning Pack, Price & Claim

Upload packaging mockups, campaign visuals, or pricing options. Instantly identify the creative direction with the highest predicted engagement and purchase intent so you launch with confidence.

See How It Works

Get Actionable Direction

Transform predictive insights into ranked recommendations and export-ready reports.
No analysis required.

Try For Free

ADVISOR NETWORK

Built with Experts. Trusted by Industry Leaders

1/4

Shreye H Mehtani

Sr. Manager, Strategy & Transformation
Unilever

I have to sell my product concepts twice: once to the consumer and again to the management.This product is my partner to help me sell internally.

Shreye H Mehtani

Manu Bajaj

Senior Director
Procter & Gamble

We don't get to test all we want to test with consumers, now we do.

Manu Bajaj

Mathew Robinson

Brand Director | Venus & Braun
Procter & Gamble

The stakes are very high. We spend hundreds of thousands on copy development and testing and if it fails we'd have to do it all over again. This will help us avoid that.

Mathew Robinson

Atif Hussein

Managing Director
Venture Studio, Portfolio T

LAILA transforms how CPG teams launch products. With predictive consumer insights in under 30 minutes, brands can validate concepts, packs, claims, and pricing — eliminating guesswork and costly delays.

Atif Hussein

"LAILA tranforms how teams validate ideas. The AI-powered platform delivers deep consumer insights with unmatched speed, eliminating guesswork and reducing time and cost. For organizations serious about building what customers actually need, LAILA is indipensible."

Atif Hussein
Managing Director
Venture Studio, Portfolio T

"LAILA tranforms how teams validate ideas. It delivers deep consumer insights with unmatched speed, eliminating guesswork and reducing time and cost. For organizations serious about building what customers actually need, LAILA is indipensible."

Atif Hussein
Managing Director
Venture Studio, Portfolio T

"LAILA has been a game-changer for our incubator program. Their AI platform streamlined our market research process, saving our cohort countless hours and providing deep insights that were previously unattainable. Our startups are now more equipped to make informed decisions, thanks to LAILA Labs."

Dana Patterson
Program Manager
Sharjah Entrepreneurship Center

"LAILA transformed how we support our founders at SHERAA. Our cohort gained market insights in days instead of weeks, helping them validate concepts before investing precious resources. It's become an essential part of our program toolkit."

Dana Patterson
Program Manager
Sharjah Entrepreneurship Center

"LAILA is incredibly user-friendly and accurate—I tested it against real surveys I’ve done, and the insights were spot on. It has huge potential, not just for corporates, but also for the development and donor sectors."

Ahsan Hamid
Public Policy Researcher,
Center Global Dialogue & Leadership

"I have to sell my product concepts twice: once to the consumer and again to the management.

This product is my partner to help me sell internally."

Shreye H Mehtani
Sr. Manager, Strategy & Transformation
Unilever

"LAILA has the potential to be a powerful tool for women-owned businesses. It can handle the work of five to seven people—freeing up time and energy for entrepreneurs who wear many hats. We’re excited to see how LAILA can empower women-led ventures in Pakistan."

Naima Ansari
President,
Women Chamber of Commerce & Industry

"We don't get to test all we want to test with consumers, now we do."

Manu Bajaj
Senior Director,
Procter & Gamble

"Using LAILA's exploratory analysis and conceptual testing has been incredibly helpful. It allowed us to identify profitable niches and refine our product concepts. The use of simple linguistic variables made it easy for us, even without a technical background, to test and improve our ideas."

Imran Ahmad
Professor,
University of Engineering &
Technology Peshawar

"The stakes are very high. We spend hundreds of thousands on copy development and testing and if it fails we'd have to do it all over again. This will help us avoid that."

Mathew Robinson
Brand Director | Venus & Braun
Procter & Gamble

HOW IT WORKS

The LAILA Method:

From Concept to Launch Confidence in Just 30 Minutes

Select Research Focus

Choose Market Research, Consumer Insights or Creative and Concept Testing

Define Objectives

Set your research goals and the decisions you need to make

Activate Agentic Audiences

Model predictive responses—no panels required.

Generate Questions

LAILA generates the right research questions automatically.

Receive Decision-Ready Report

Get a comprehensive research report that is PDF ready.

TESTIMONIALS

Real Teams. Real Results.

Omar Mokhtar

CEO | Suhoola
SHERAA Cohort 2025

LAILA gave me clarity at a stage where everything felt like a guess. It helped me test ideas, refine messaging and focus on what truly resonated. I saved time and gained confidence.

Mustafa Abbas

Director | Head Counsellor
Counsello Education

The speed at which we were able to create a prototype and then translate that into a business has been remarkable.

Waiza

CEO
Zanaan

LAILA is a game-changer for e-commerce. I truly believe this AI-powered tool will bring a dynamic shift to how businesses grow. I’d definitely recommend it!

Jahanzaib Hashmi

CEO
AutoPak

LAILA helped me understand the dynamics of the target market and how to effectively promote my product. I now have a clearer idea of how to move forward with my launch.

Tim Ryan

Chief Brand Officer
Tomorrow London

This would make a huge difference in helping us to know what to develop.

Khurram Idrees

CEO
Icarus Incorporated

LAILA delivered insights in minutes that took us years to uncover through traditional research. As someone leading a research company, I was genuinely impressed by its speed, accuracy and depth.

Alia Badreldin

Managing Director
CULTARK

It's like the whole team's work in one click. It's genious and a little terrifying.

Hatem Darwish

CEO D-TAG

LAILA helped bring our MVP vision to life quickly and with precision. Their AI tools and attention to detail ensured a seamless blend of functionality and user experience. A forward-thinking team we highly recommend.

Menna Abdelbaky

Regional Marketing Brand Manager
Fine Hygienic Holding

It's invaluable for understanding and adapting strategies to meet specific country-wide consumer needs effectively.

Naresh Shetty

Founder realbroker.app
Antler Cohort 2025

We’ve made significant progress with a strong prototype that’s ready for audience testing. Azhar and the team have been instrumental in driving key improvements that elevated our product.